FS COMPANY | HACKING SANTA
FS Company needed to launch a mobile security app right at year’s end when no one cared about digital threats.
The idea: hack Santa. We hired a professional mall Santa and, during his regular appearances, simulated real cyberattacks on his phone. Reactions were captured on video and used to show how easily anyone even Santa can be targeted.
The idea: hack Santa. We hired a professional mall Santa and, during his regular appearances, simulated real cyberattacks on his phone. Reactions were captured on video and used to show how easily anyone even Santa can be targeted.
FS COMPANY | HACKING SANTA
FS Company needed to launch a mobile security app right at year’s end when no one cared about digital threats.
The idea: hack Santa. We hired a professional mall Santa and, during his regular appearances, simulated real cyberattacks on his phone. Reactions were captured on video and used to show how easily anyone even Santa can be targeted.
FS COMPANY | HACKING SANTA
FS Company needed to launch a mobile security app right at year’s end when no one cared about digital threats.
The idea: hack Santa. We hired a professional mall Santa and, during his regular appearances, simulated real cyberattacks on his phone. Reactions were captured on video and used to show how easily anyone even Santa can be targeted.
The campaign took off: the video reached over 1 million views with a 98% share rate on Facebook, all with just about $6K in media investment.
The campaign took off: the video reached over 1 million views with a 98% share rate on Facebook, all with just about $6K in media investment.
The campaign took off: the video reached over 1 million views with a 98% share rate on Facebook, all with just about $6K in media investment.
Roles: Creative Concept, Art Direction, Copy
Roles: Creative Concept, Art Direction, Copy
Roles: Creative Concept, Art Direction, Copy