PIRELLI | 80 YEARS IN BRAZIL
When we were invited to pitch for Pirelli’s 80-year anniversary website in Brazil, every agency came in with flawless digital decks.
I showed up with a pencil and a piece of paper.
I showed up with a pencil and a piece of paper.
With just a few lines, the idea was clear: the one to tell Pirelli’s story would be the story’s true protagonist: the wheel.
As users explored the site, they could tilt the terrain and watch the wheel transform through time: a tractor tire in the 1940s, a racing tire in the 50s, a sports car tire in the 80s, and so on. Each landscape, recreated from archival photos, showed how Pirelli rolled forward with Brazil — from muddy plantations to modern racetracks.
It was an interactive journey, but also a poetic one: the history of a brand told by what keeps it moving.
The project won the pitch. And it all started with a simple sketch.
PIRELLI | 80 YEARS IN BRAZIL
When we were invited to pitch for Pirelli’s 80-year anniversary website in Brazil, every agency came in with flawless digital decks.
I showed up with a pencil and a piece of paper.
With just a few lines, the idea was clear: the one to tell Pirelli’s story would be the story’s true protagonist: the wheel.
As users explored the site, they could tilt the terrain and watch the wheel transform through time: a tractor tire in the 1940s, a racing tire in the 50s, a sports car tire in the 80s, and so on. Each landscape, recreated from archival photos, showed how Pirelli rolled forward with Brazil — from muddy plantations to modern racetracks.
It was an interactive journey, but also a poetic one: the history of a brand told by what keeps it moving.
The project won the pitch. And it all started with a simple sketch.
PIRELLI | 80 YEARS IN BRAZIL
When we were invited to pitch for Pirelli’s 80-year anniversary website in Brazil, every agency came in with flawless digital decks.
I showed up with a pencil and a piece of paper.
With just a few lines, the idea was clear: the one to tell Pirelli’s story would be the story’s true protagonist: the wheel.
As users explored the site, they could tilt the terrain and watch the wheel transform through time: a tractor tire in the 1940s, a racing tire in the 50s, a sports car tire in the 80s, and so on. Each landscape, recreated from archival photos, showed how Pirelli rolled forward with Brazil — from muddy plantations to modern racetracks.
It was an interactive journey, but also a poetic one: the history of a brand told by what keeps it moving.
The project won the pitch. And it all started with a simple sketch.
Roles: Concept, Creative Direction, Art Direction.
Roles: Concept, Creative Direction, Art Direction.
Roles: Concept, Creative Direction, Art Direction.