ITAÚ | ROCK IN RIO INTERNAL ACTIVATION

To celebrate the bank’s 100th anniversary at Rock in Rio 2024, we launched a one-of-a-kind contest: find the verse that best captured a century of history. The response was overwhelming record participation from employees, the Itubers, and nine original tracks that transformed pride into music. Beyond the concept, I also created the songs and album covers, developed with the support of artificial intelligence. Click to listen.