HERSHEY'S | EATERNET

Picture your favorite online
trends turned into chocolate.

HERSHEY'S | EATERNET

Picture your favorite online
trends turned into chocolate.


In this integrated campaign, Hershey's tracked the internet's top trending topics daily and turned them into 1.5 kg chocolate bars.


In this integrated campaign, Hershey's tracked the internet's top trending topics daily and turned them into 1.5 kg chocolate bars.

An actual edible website with real results. This campaign transformed Hershey's brand image and connected its products with the younger audience.

An actual edible website with real results. This campaign transformed Hershey's brand image and connected its products with the younger audience.

Roles: Creative Direction, Art Direction and Ilustration

Roles: Creative Direction, Art Direction and Ilustration