SAMSUNG | THE SOUNDMEN
Digital TV had arrived. So had 5.1 surround sound. But only Samsung managed to bring that technology into Brazilian homes at an affordable price.
SAMSUNG | THE SOUNDMEN
Digital TV had arrived. So had 5.1 surround sound. But only Samsung managed to bring that technology into Brazilian homes at an affordable price.
SAMSUNG | THE SOUNDMEN
Digital TV had arrived. So had 5.1 surround sound. But only Samsung managed to bring that technology into Brazilian homes at an affordable price.
To prove in practice that “everything you wanted to hear” was in the brand’s new Home Theater, we created The SoundMen: five Brazilian comedians performing to reproduce the power, effects, and immersion that only Samsung could deliver.
To prove in practice that “everything you wanted to hear” was in the brand’s new Home Theater, we created The SoundMen: five Brazilian comedians performing to reproduce the power, effects, and immersion that only Samsung could deliver.
To prove in practice that “everything you wanted to hear” was in the brand’s new Home Theater, we created The SoundMen: five Brazilian comedians performing to reproduce the power, effects, and immersion that only Samsung could deliver.
The result was clear: humor to explain technology, pop culture to win over the audience, and a fair price to make Samsung the natural leader in the category.
The result was clear: humor to explain technology, pop culture to win over the audience, and a fair price to make Samsung the natural leader in the category.
The result was clear: humor to explain technology, pop culture to win over the audience, and a fair price to make Samsung the natural leader in the category.
Roles: Creative Direction, Art Direction, Copywrite
Roles: Creative Direction, Art Direction, Copywrite
Roles: Creative Direction, Art Direction, Copywrite