SAMSUNG | WHERE IS PANCHO?
To launch Samsung’s first digital camera that uploaded photos directly to Facebook, we created a game to hunt down the character Pancho. He would show up in photos posted online, and whoever spotted him first in real life instantly won the camera.
From the click to the street, from the street to the network: product and promotion connected in real time.
SAMSUNG | WHERE IS PANCHO?
To launch Samsung’s first digital camera that uploaded photos directly to Facebook, we created a game to hunt down the character Pancho. He would show up in photos posted online, and whoever spotted him first in real life instantly won the camera.
From the click to the street, from the street to the network: product and promotion connected in real time.
SAMSUNG | WHERE IS PANCHO?
To launch Samsung’s first digital camera that uploaded photos directly to Facebook, we created a game to hunt down the character Pancho. He would show up in photos posted online, and whoever spotted him first in real life instantly won the camera.
From the click to the street, from the street to the network: product and promotion connected in real time.
Roles: Concept, Creative Direction, Art Direction.
Roles: Concept, Creative Direction, Art Direction.
Roles: Concept, Creative Direction, Art Direction.